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Mobile Phone Sales in 2004

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Statistics: Worldwide Sales of Mobile Terminals to End Users (Thousands of Units) in 2004

Manufacturer

Units 2003

Market Share 2003

Units 2003

Market Share 2003

Nokia

207,231.30

30.70%

180,672.40

34.70%

Motorola

104,124.20

15.40%

75,177.10

14.50%

Samsung

85,238.40

12.60%

54,475.10

10.50%

Siemens

48,455.80

7.20%

43,754.30

8.40%

LG

42,276.80

6.30%

26,213.70

5.00%

SonyEricsson

42,031.70

6.20%

26,686.30

5.10%

Others

144,643.70

21.60%

113,009.60

21.70%

Total Market

674,001.90

100%

519,988.50

100%

Note: This table includes sales of integrated digital enhanced network (iDEN) phones and wireless local loop phones. It excludes shipments from original design manufacturers to original equipment manufacturers. Source: Gartner Dataquest (March 2005)

"Nokia stabilized its market share at the end of 2004 after the challenges of the first two quarters where it dropped to 28.8 percent," Mr. Wood said. "Its broad portfolio of devices combined with its profitable high volume low-tier products will help sustain this position in 2005, but it must regain the initiative in terms of brand and technology leadership in the face of strong competition from other top 5 vendors."

In the fourth quarter, Motorola regained its second position ahead of Samsung with higher than expected growth.

Motorola?s revitalized brand, due largely to the positive reviews of the RAZR V3, helped lead strong sales in Europe and North America. This was combined with aggressive pricing in emerging markets, particularly in Asia Pacific and Latin America.

Statistics: Worldwide Sales of Mobile Terminals to End Users (Thousands of Units) in 2004 Q4

Manufacturer

Q404 Sales

3Q04 Market Share

4Q03 Sales

4Q03 Market Share

Nokia

64,387.30

33.00%

54,581.50

34.70%

Motorola

31,744.30

16.30%

22,255.30

14.10%

Samsung

23,883.70

12.60%

15,524.70

9.90%

Siemens

12,588.90

6.40%

14,907.10

9.50%

LG

13,340.50

6.80%

8,727.30

5.50%

SonyEricsson

12,335.80

6.30%

7,965.70

5.10%

Others

37,040.00

19.00%

33,323.70

21.20%

Total Market

195,320.50

100%

157,258.30

100%

Note: This table includes sales of integrated digital enhanced network (iDEN) phones and wireless local loop phones. It excludes shipments from original design manufacturers to original equipment manufacturers. Source: Gartner Dataquest (March 2005)

Samsung increased its brand awareness in 2004, particularly in China, and it also demonstrated market leadership in some areas such as multi-mega pixel camera phones. To challenge Motorola and Nokia Gartner analysts said Samsung will need to change its strategy and expand its product portfolio into the high volume, lower margin segment.

In Western Europe, strong Christmas sales combined with aggressive pricing (both on hardware and promotional contracts / calling plans) helped sustain sales momentum. Other than price, color screens, cameras and fashion / design remain the key sales drivers in this region.

The North America market has been led by replacement sales. Generous promotions offering multiple "free" handsets on family price plans and declining prices for color / camera phones fueled growth.

In Asia/Pacific, replacement sales played a significant role in more mature markets like Australia, Hong Kong and Singapore remained buoyant with competition in Hong Kong intensifying further. In China, mobile phones with color displays and camera phones continued to grow. GSM sales accounted for 85 percent of total sales due to competitive pricing and focus on low-tier market by China Mobile. Overall mobile phone sales in Japan declined in 2004.

Latin America ended 2004 with strong sales in the fourth quarter. Almost 19 million new subscribers were added in the fourth quarter, with more than 7 million subscribers in Brazil.

The momentum built in 2004 will continue into 2005 as Gartner forecasts worldwide mobile phone sales to exceed 730 million units. While the mobile phone market will continue to grow, Gartner analysts said vendors will face challenges in 2005.

"In mature markets, it remains to be seen whether the record breaking levels of replacement sales can be sustained," said Hugues De La Vergne, principal analyst for mobile terminals research (Americas) at Gartner. "In emerging markets the major battle ground in 2005 will be the sub $50 handset arena." Additional information is in the Gartner Alert, Market Share: Mobile Terminals Worldwide, 4Q04 and full year 2004 This Alert is available on Gartner's Web site.

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